Interregional approach to SMEs and Entrepreneurship in natural areas

The Business To Nature project—Interregional Approach to SMEs and Entrepreneurship in Natural Areas (acronym B2N)—is an initiative co-funded under the INTERREG IV C program, whose aim is to contribute to the economic and sustainable development of European regions by comparing and promoting best practices in the development of entrepreneurship in natural areas.
Eleven institutions from nine European countries participated in the project: Bulgaria, France, Italy, Poland, Portugal, Slovenia, Spain, Sweden, and the United Kingdom. The total budget for the project, which ran from January 2010 to December 2012, was 1,954,465 euros, of which 186,360 euros were allocated to the Fondation Grand Paradis.

The B2N project led to the development of strategic documents containing best practices and recommendations that will support those implementing political and economic plans in Europe to better address the challenge of reconciling economic development and environmental protection. The project involved close collaboration with representatives of regional authorities, business leaders, and independent experts, in order to meet the needs of the various local stakeholders and ensure that the proposed solutions are respectful of the natural environment.
The B2N project was divided into three main phases; during each phase, the partners organized study tours and workshops, accompanied by intensive promotional and outreach activities, in order to disseminate the project’s results even among European regions that did not participate.

PROGRAM: INTERREG IV C

DURATION: 2010–2012

TOTAL FUNDING: €1,954,465

FUNDING ALLOCATED TO THE GRAN PARADISO AREA: €191,360

PARTNERS: Fondation Grand Paradis; Polish Tourism Development Agency, Poland – Lead Partner; Warmia and Mazury Regional Development Agency in Olsztyn; Institute for Economic Development of the Province of Ourense (INORDE); Östergötland County Administrative Board; Province of Perugia; Regional Committee for Tourism Development of Auvergne; Cyngor Sir Powys County Council; Development Association of the Alto Tâmega Region; Municipality of Veliko Tarnovo; Local Development Center Pivka.