The “Destination SMEs” project is an initiative co-funded under the European Interreg Europe Program, which aims to strengthen the effectiveness of regional development policies and programs.

“Destination management” strategies to strengthen the competitiveness of local SMEs

Destination SMEs aims to support European regions in defining effective destination management strategies with the goal of creating an environment conducive to the growth of SMEs operating in the tourism sector and improving their competitiveness.

The project is an initiative co-funded under the European Interreg Europe Program and brings together seven European partners from France, Italy, Malta, Ireland, Finland, Latvia, and Slovenia: the partnership consists of public institutions at the national, regional, and local levels, as well as organizations designated by the relevant public authority.

Creating Effective Tourist Destinations

SMEs in the tourism sector need favorable conditions to succeed and strengthen their competitiveness. Only a well-managed tourist “destination” can offer such conditions: how?

– By strengthening the region’s identity

– By defining a regional tourism development strategy

– By fostering cohesion among the region’s various tourism offerings

– By promoting cooperation among different stakeholders and an effective governance system.

The “Destination SMEs” Project: Exchange of Experiences and Knowledge Transfer

Through interregional exchanges, the analysis of policies and best practices among the various partner countries, and the involvement of key stakeholders from each region, the partners will have the opportunity to strengthen their regional policies or develop new destination management projects (action plans), thereby providing effective support to SMEs in the tourism sector.

The Role of Fondation Grand Paradis

As part of “Destination SMEs,” Fondation Grand Paradis is responsible for managing all project communication activities and disseminating the project’s results.

PROGRAM: Interreg Europe

DURATION: 2016–2020

TOTAL FUNDING: €1,482,618.00

FUNDING ALLOCATED TO THE GRAN PARADISO AREA: €247,950.00

LEAD PARTNER: Auvergne-Rhône-Alpes Tourism (France)

PARTNERS: Fondation Grand Paradis (Italy), Ministry for Gozo (Malta), Cork County Council (Ireland), Regional Council of North Karelia (Finland), Vidzeme Planning Region (Latvia), Institute for Culture, Tourism and Sport Murska Sobota (Slovenia).