The “Digitourism” project is a co-funded initiative under the European Interreg Europe Programme, whose aim is…
PROGRAMME: Interreg Europe 2014-2020
PROGRAMME AXIS: Axis 1 – Strengthening research, technological development and innovation
DURATION: 2018 – 2022
TOTAL AMOUNT: € 1,957,745
AMOUNT ALLOCATED TO THE GRAN PARADISO AREA: € 279,960
LEAD PARTNER: Auvergne-Rhône-Alpes Tourisme (France)
PARTNERS: Fondation Grand Paradis (Italy), University of Pécs (Hungary), Surrey County Council (Great Britain), Oppland County Authority (Norway), Aragon Institute of Technology (Spain), Innovalia Association (Spain), Kujawsko-Pomorskie Voivodeship (Poland), NHTV Breda University of Applied Sciences (Netherlands)
ROLE FONDATION GRAND PARADIS: Partner and project communication manager
OBJECTIVE
The “Digitourism” project is a co-funded initiative under the European Interreg Europe Programme, whose objective is to implement and strengthen partners’ regional and structural fund policies in order to promote Digital Reality innovation (virtual reality and augmented reality) applied to the tourism sector.
CONTEXT
Numerous business intelligence investigations demonstrate, in fact, that Digital Reality is becoming a market trend in many sectors and tourism is no exception. Keeping up with the times and coping with the ongoing technological revolution requires the support of the public sector.
APPROACH
Thanks to complementary experience and know-how and strong cooperative work, project partners aim to create the best conditions to foster innovation thanks to more effective regional policies and structural funds.
PARTNERSHIP
The 9 partner organisations (local and regional authorities, development agencies, private non-profit associations and universities) from 8 countries (France, Italy, Hungary, United Kingdom, Norway, Spain, Poland, Netherlands) of the project “Digitourism” decided to work together by analysing current policies and exchanging good practices.
PHASES
“Digitourism” is structured into two main phases:
– the 1° lasts 3 years (June 2018 – May 2021), during which the main project activities are carried out through the analysis of territorial policies and good practices with study trips to the partners’ countries;
– 2° lasts 2 years (June 2021 – December 2022) and involves monitoring the improvement of policies, developed following the field experience of the first three years.
WEBSITE: https://projects2014-2020.interregeurope.eu/digitourism/